San Sebastián 10 Takeaways, From Brad Pitt Seducing San Sebastián to AI, Buzz Titles, Deals and Glorious Gastronomy

The 74th San Sebastián International Film Festival has wrapped up, and it's been a memorable one. The festival, which took place under warm and sunny skies, marked the end of an era with José Luis Rebordinos stepping down as festival director after 11 years at the helm. During his tenure, Rebordinos brought stability, secured sponsorships, and built a strong industry focus, which has helped establish San Sebastián as a major player in the film festival circuit.

One of the most talked-about aspects of the festival was the plethora of big-name stars in attendance, including Brad Pitt, who was in town promoting his latest film. The festival also saw a strong showing from the tech world, with AI being a major buzzword. The intersection of film and technology is becoming increasingly important, and San Sebastián is positioning itself at the forefront of this trend. With the rise of streaming and changing viewer habits, it's clear that the film industry is in a period of significant disruption.

As the festival dust settles, all eyes will be on what's next for San Sebastián and the wider film industry. With Rebordinos departing, the question on everyone's lips is who will take the reins and lead the festival into its next chapter. The festival's deal-making and business activities will also be closely watched, as producers and industry professionals look to strike new partnerships and secure funding for their projects. And, of course, the food – San Sebastián is renowned for its gastronomy, and it's clear that the festival's culinary offerings are a major draw for attendees.

Originally reported by variety.com. SerbianNews adds analysis for culture, style & media readers.