Netflix’ Latest Marketing Mash-Up Pairs Stella Artois With ‘The Gentlemen’
Netflix has what looks to be a great show set to launch, but you can’t see the program on its flagship streaming service. The company plans to take over the history Marlborough Pub in London between September 3 and September 5, when it will outfit the place much like its comedic
This marketing collaboration between Netflix and Stella Artois is an interesting move, especially given that the show in question, 'The Gentlemen', isn't even available on Netflix. It seems counterintuitive to promote a show on a different platform, but it might just generate enough buzz to drive viewers to find the show elsewhere. This partnership also speaks to the growing trend of experiential marketing, where brands create immersive experiences to connect with their audiences.
The choice of the Marlborough Pub in London as the venue for this activation is also noteworthy. As a popular spot, it allows Netflix and Stella Artois to reach a targeted audience in a unique and memorable way. By transforming the pub into a setting that mirrors the show's comedic tone, they're creating an engaging experience that will likely be shared on social media, further amplifying the promotion. This type of partnership also highlights the increasing importance of brand collaborations in the entertainment industry.
What's worth watching next is how this activation drives interest in 'The Gentlemen' and whether it leads to a significant increase in viewership. It will also be interesting to see if Netflix continues to experiment with experiential marketing and brand partnerships to promote its content. As the streaming landscape becomes increasingly competitive, innovative marketing strategies like this one will likely become more prevalent.
Originally reported by variety.com. SerbianNews adds analysis for culture, style & media readers.