Media Company HardScope Launches With Studio Built Around Creator-Led IP, Sets Digital Series Slate (EXCLUSIVE)
A new player has entered the creator economy. HardScope, founded by Matt Kalish, is a media company with an in-house studio built around creator-led IP. The brand is launching its YouTube channel on Sept. 30 with a slate of digital series. The company’s goal is to create original
HardScope's launch marks an interesting development in the creator economy, particularly in the realm of digital content creation. By building a studio around creator-led IP, the company is positioning itself to capitalize on the growing trend of influencers and creators turning into media moguls. This approach allows HardScope to tap into the existing audiences of these creators and produce content that resonates with their fans.
The fact that HardScope is launching with a slate of digital series on YouTube suggests that the company is serious about making a splash in the online video space. With the rise of streaming platforms and changing viewer habits, digital series have become an attractive way for creators to produce and distribute content. By focusing on creator-led IP, HardScope is likely hoping to attract a loyal audience and establish itself as a player in the digital media landscape.
What's next to watch is how HardScope's content slate performs on YouTube and whether the company can successfully leverage its creator-led IP to drive engagement and growth. Additionally, it will be interesting to see if HardScope expands its reach beyond YouTube and into other digital platforms or even traditional media outlets. As the media landscape continues to evolve, HardScope's approach to building a studio around creator-led IP could be a model for other companies to follow.
Originally reported by variety.com. SerbianNews adds analysis for culture, style & media readers.