India’s Epic Studios, Rusk Media Ink 50-Title Vertical Drama Deal (EXCLUSIVE)
India’s Epic Studios has partnered with Rusk Media Private Limited (RMPL) to produce 50 original vertical drama series, aiming to build the country’s largest library of owned vertical-drama intellectual property. The slate will span genres including mythology, drama, mystery, thr
This deal between Epic Studios and Rusk Media is a significant development in the Indian media landscape, particularly in the realm of digital content creation. By producing 50 original vertical drama series, the two companies are betting big on the growing demand for short-form video content in India. Vertical drama, a format optimized for mobile viewing, has gained immense popularity in recent years, especially among younger audiences.
The partnership's focus on building a large library of owned intellectual property also highlights the importance of content ownership in the digital age. With the rise of streaming services and social media platforms, Indian producers are looking to create and retain ownership of their content, rather than simply licensing it out. This strategy will allow Epic Studios and Rusk Media to maintain creative control and potentially monetize their content across multiple platforms.
What's next to watch is how this deal impacts the Indian streaming market, which is already crowded with players like Netflix, Amazon Prime Video, and homegrown platforms like Hotstar and ZEE5. The success of Epic Studios and Rusk Media's vertical drama slate will depend on factors like content quality, marketing, and distribution. If successful, this partnership could set a new benchmark for content creation in India and potentially inspire similar collaborations in the region.
Originally reported by variety.com. SerbianNews adds analysis for culture, style & media readers.