Eva Longoria on How Sports Is Fueling Her Expanding Hyphenate Media Group, Including ‘NFL Hometown Eats’
As Eva Longoria continues to expand her business portfolio, she’s going from fútbol to football. Longoria and Hyphenate Media Group — the company she founded in 2023 with media exec (and TV Academy chair) Cris Abrego — recently launched the Roku series “NFL Hometown Eats,” its la
Eva Longoria's expansion into sports media is a savvy move, especially with her new series "NFL Hometown Eats" on Roku. As a Latina entrepreneur, she's paving the way for diverse voices in the industry. Her company, Hyphenate Media Group, is making waves with its focus on storytelling that resonates with underrepresented communities.
Longoria's foray into sports media is a strategic one, given the massive following and revenue potential of the NFL. By highlighting hometown eats, she's tapping into the cultural significance of food in sports fandom. This approach also speaks to the growing trend of experiential storytelling in media, where audiences crave more immersive and authentic content. With Cris Abrego by her side, a seasoned media executive, Hyphenate Media Group is poised for success.
As the media landscape continues to shift, it's worth watching how Longoria's Hyphenate Media Group evolves. With "NFL Hometown Eats" off the ground, what's next for the company? Will they explore more sports-related content or expand into other areas, such as entertainment or lifestyle programming? One thing is certain – Eva Longoria is a force to be reckoned with in the media industry, and her influence will likely be felt for years to come.
Originally reported by variety.com. SerbianNews adds analysis for culture, style & media readers.