DAZN Will Acquire EverPass in Bid to Expand NFL Sunday Ticket
Streaming-sports purveyor DAZN has struck an agreement to buy EverPass Media, the distributor of licensed sports properties to commercial establishments like hotels and bars. In doing so, DAZN will pick up the commercial arm of the NFL’s popular “Sunday Ticket” package, and expan
This move by DAZN to acquire EverPass is a strategic play to expand its reach, particularly with the NFL Sunday Ticket package. For a sports-hungry audience like the one in Serbia, where football is a national obsession, this development has significant implications. By gaining control of the commercial arm of Sunday Ticket, DAZN is positioning itself to capitalize on the growing demand for sports streaming.
The acquisition also underscores the evolving landscape of sports broadcasting, where traditional linear TV models are giving way to streaming services. DAZN, already a major player in the streaming sports space, is bolstering its position with this deal. The company's ability to distribute NFL content to commercial establishments like hotels and bars will likely appeal to a broad audience, including those in Serbia who follow American football.
What's next to watch is how this acquisition affects the availability and pricing of NFL Sunday Ticket in various markets, including Serbia. Will DAZN's expanded reach lead to more affordable options for consumers, or will it drive up costs? Additionally, how will this deal influence the broader sports streaming landscape, and which other players might make similar moves to expand their offerings?
Originally reported by variety.com. SerbianNews adds analysis for culture, style & media readers.