Brazil’s Globo, Turkey’s Ay Yapim Renew Alliance With Three-Format Deal, Readying Turkish Version of Brazil’s ‘Looks & Essence’ (EXCLUSIVE)
Globo, Latin America’s biggest media company, and Turkish telenovela powerhouse Ay Yapim, have renewed their alliance with a fresh three-title deal, including a new Globo format adaptation by Ay Yapim, “Ömür Usta,” set to bow on Turkey’s Now free-to-air channel in September. The
This renewed alliance between Globo and Ay Yapim is significant in the media industry, particularly in the realm of telenovelas and format adaptations. As two major players in their respective markets, their partnership demonstrates the growing trend of international collaborations in the production and distribution of content. The deal not only solidifies their existing relationship but also expands their reach into new markets, with Ay Yapim adapting Globo's formats for Turkish audiences.
The adaptation of Globo's "Looks & Essence" into Turkish, for instance, highlights the demand for diverse storytelling and formats in the Turkish market. "Looks & Essence" is a popular Brazilian series that explores themes of beauty, identity, and human relationships, which are likely to resonate with Turkish viewers as well. The fact that Ay Yapim is producing a Turkish version of this show indicates the company's strategy to cater to local tastes while leveraging successful international formats.
What's next to watch is how this partnership will influence the content offerings in the Serbian market, given that SerbianNews is covering this story. Will we see similar adaptations or co-productions involving Serbian media companies? Additionally, the success of "Ömür Usta" on Turkey's Now channel will be an important indicator of the viability of this partnership and the appetite for Globo and Ay Yapim's content in the region.
Originally reported by variety.com. SerbianNews adds analysis for culture, style & media readers.