‘Bluey’ Leads as Australia’s Screen and Games Sector Hits $7.9 Billion, Study Finds
Australia’s screen and games sector contributed AUD11.1 billion ($7.9 billion) to the economy in gross value added in fiscal year 2023/24 and directly employed 68,844 people in FY 2024/25, according to Screen Currency 2026, a landmark Screen Australia study. The report singles ou
The Australian screen and games sector has achieved a remarkable milestone, contributing AUD11.1 billion ($7.9 billion) to the economy in gross value added in fiscal year 2023/24. This not only showcases the sector's significant economic impact but also its resilience and growth potential. The fact that it directly employs 68,844 people in FY 2024/25 underscores its importance as a job creator.
The success of popular shows like 'Bluey' is a testament to the sector's creative prowess and global appeal. 'Bluey', an animated series about a family of blue heelers, has gained immense popularity worldwide, making it a shining example of Australian storytelling and creativity. The report, Screen Currency 2026, highlights the sector's achievements and provides valuable insights into its growth and impact.
As the sector continues to evolve, it's essential to watch how it adapts to changing consumer behaviors, technological advancements, and shifting global market trends. The growth of streaming services and the increasing demand for digital content will likely play a significant role in shaping the sector's future. With the sector's economic and employment contributions expected to continue growing, it's crucial to monitor its progress and identify areas of opportunity and challenge, particularly in the context of the global media landscape.
Originally reported by variety.com. SerbianNews adds analysis for culture, style & media readers.